Is it possible to use JavaScript to change the meta-tags of the page?

If I put a div in the head and display:none, than use JavaScript to display it, will this work?


I have stuff loaded in AJAX. And as my AJAX changes the "main" portion of the site, I want to change the meta-tags as well.

Yes, you can do that.

There are some interesting use cases: Some browsers and plugins parse meta elements and change their behavior for different values.


Skype: Switch off phone number parser


iPhone: Switch off phone number parser

<meta name="format-detection" content="telephone=no">

Google Chrome Frame

<meta http-equiv="X-UA-Compatible" content="chrome=1">

Viewport definition for mobile devices

<meta name="viewport" content="width=device-width, initial-scale=1.0">

This one can be changed by JavaScript. See: A fix for iPhone viewport scale bug

Meta description

Some user agents (Opera for example) use the description for bookmarks. You can add personalized content here. Example:

<!DOCTYPE html>
<meta name="description" content="this is old">
<script type='text/javascript' src=''></script>

<button>Change description</button>

<script type='text/javascript'>
$('button').on('click', function() {
    // Just replacing the value of the 'content' attribute will not work.
    $('head').append( '<meta name="description" content="this is new">' );

So, it’s not just about search engines.

Yes, it is.

E.g. to set the meta-description:

document.querySelector('meta[name="description"]').setAttribute("content", _desc);

You'd use something like (with jQuery):

$('meta[name=author]').attr('content', 'New Author Name');

But that would be mostly pointless as meta tags are usually only scraped when the document is loaded, usually without executing any JavaScript.

You can change meta with, for example, jQuery calls, like this ones:

$('meta[name=keywords]').attr('content', new_keywords);
$('meta[name=description]').attr('content', new_description);

I think it does matter for now, since google said that they will index ajax content via #!hashes and _escaped_fragment_ calls. And now they can verify it (even automatically, with headless browsers, see the 'Creating HTML Snapshots' link on the page mentioned above), so I think it is the way for hardcore SEO guys.

It is definitely possible to use Javascript to change the meta tags of the page. Here is a Javascript only approach:

document.getElementsByTagName('meta')["keywords"].content = "My new page keywords!!";
document.getElementsByTagName('meta')["description"].content = "My new page description!!";
document.title = "My new Document Title!!";

I have verified that Google does index these client side changes for the code above.

meta-tags are part of the dom and can be accessed and -i guess- changed, but search-engines (the main consumers of meta-tags) won't see the change as the javascript won't be executed. so unless you're changing a meta-tag (refresh comes to mind) which has implications in the browser, this might be of little use?

It should be possible like this (or use jQuery like $('meta[name=author]').attr("content");):

<title>Meta Data</title>
<meta name="Author" content="Martin Webb">
<meta name="Author" content="A.N. Other">
<meta name="Description" content="A sample html file for extracting meta data">
<meta name="Keywords" content="JavaScript, DOM, W3C">


<script language="JavaScript"><!--
if (document.getElementsByName) {
  var metaArray = document.getElementsByName('Author');
  for (var i=0; i<metaArray.length; i++) {
    document.write(metaArray[i].content + '<br>');

  var metaArray = document.getElementsByName('Description');
  for (var i=0; i<metaArray.length; i++) {
    document.write(metaArray[i].content + '<br>');

  var metaArray = document.getElementsByName('Keywords');
  for (var i=0; i<metaArray.length; i++) {
    document.write(metaArray[i].content + '<br>');


$(document).ready(function() {
  $("head").append('<meta property="og:title" content="blubb1">');
  $("head").append('<meta property="og:description" content="blubb2">');
  $("head").append('<meta property="og:url" content="blubb3">');

var metaTag = document.getElementsByTagName('meta');
for (var i=0; i < metaTag.length; i++) {
    if (metaTag[i].getAttribute("http-equiv")=='refresh')
        metaTag[i].content = '666';
    if (metaTag[i].getAttribute("name")=='Keywords')
        metaTag[i].content = 'js, solver';

simple add and div atribute to each meta tag example

<meta id="mtlink" name="url" content="">
<meta id="mtdesc" name="description" content="" />
<meta id="mtkwrds" name="keywords" content="" />

now like normal div change for ex. n click

<a href="#" onClick="changeTags(); return false;">Change Meta Tags</a>

function change tags with jQuery

function changeTags(){
   $("#mtdesc").attr("content","music all the time");
   $("#mtkwrds").attr("content","mp3, download music, ");


You can use more simpler and lighter solution:

document.head.querySelector('meta[name="description"]').content = _desc

No, a div is a body element, not a head element

EDIT: Then the only thing SEs are going to get is the base HTML, not the ajax modified one.

Yes, it is possible to add metatags with Javascript. I did in my example

Android not respecting metatag removal?

But, I dont know how to change it other then removing it. Btw, in my example.. when you click the 'ADD' button it adds the tag and the viewport changes respectively but I dont know how to revert it back (remove it, in Android).. I wish there was firebug for Android so I saw what was happening. Firefox does remove the tag. if anybody has any ideas on this please note so in my question.

If we don't have the meta tag at all, then we can use the following:

var _desc = 'Out description';
var meta = document.createElement('meta');
meta.setAttribute('name', 'description');
meta.setAttribute('content', _desc);

have this in index

<link rel="opengraph" href="{}"/>

have this in ajaxfiles og:type"og:title"og:description and og: image

and add this also

<link rel="origin" href={}/>

then add in js after the ajaxCall


Edit: You can then display the correct title and image to facebook in txt/php douments(mine are just named .php as extensions, but are more txt files). I then have the meta tags in these files, and the link back to index in every document, also a meta link in the index file for every subfile..

if anyone knows a better way of doing this I would appreciate any additions :)

This seems to be working for a little rigidly geometrically set app where it needs to run on both mobile and other browsers with little change, so finding the mobile/non-mobile browser status and for mobiles setting the viewport to device-width is needed. As scripts can be run from the header, the below js in header seems to change the metatag for device-width Before the page loads. One might note that the use of navigator.userAgent is stipulated as experimental. The script must follow the metatag entry to be changed, so one must choose some initial content, and then change on some condition.

<meta name="viewport" content="width=device-width, initial-scale=1.0">
  var userAgentHeader = navigator.userAgent ; 
  var browserIsMobileOrNot = "mobileNOT" ; 
  if( userAgentHeader.includes( "Mobi" ) ) { 
    browserIsMobileOrNot = "mobileYES" ; 
    //document.querySelector('meta[name="viewport"]').setAttribute( "content", "width=device-width, initial-scale=1.0" );
  } else { 
    browserIsMobileOrNot = "mobileNOT" ;  
    document.querySelector('meta[name="viewport"]').setAttribute( "content", "");

<link rel="stylesheet" href="css/index.css">

. . . . . .

For anyone trying to change og:title meta tags (or any other). I managed to do it this way:

document.querySelector('meta[property="og:title"]').setAttribute("content", "Example with og title meta tag");

Attention that the 'meta[property="og:title"]' contains the word PROPERTY, and not NAME.